Overview
We took the idea of strength and design and created a number of concepts for a rebrand which would reflect their skill and dedication to the trade.
Inspired by their company name, we started with a circle, representing the ‘O’ for olive tree. From there, we explored the idea of incorporating a house within the circle, surrounding it with structural branches, rendering the strength of high quality wood material. Paired with a traditional type font, this concept really underlines the company’s traditional values.
It’s important to us that branding is versatile, so we helped visualise how this new look could work on vehicles and uniforms and created a brand new website for a virtual portfolio for new clients.
