Overview
We took inspiration from their cloud services and created a clean, contemporary logo to bring the brand to life. Our concept explored how using both positive and negative space together, could create a stand-out logo depicting the company’s services.
We wanted the logo to be versatile and have the longevity to move with the company. By using negative space to incorporate the ‘N’ in the cloud, we created breathing space for the rest of the design, and an option for a more recognisable brand once established.
Exploring how this new style could work in a number of ways, we brought the logo to life and demonstrated how the branding could be used consistently across all marketing platforms including a new website and on promotional stationery.
